Overview of the Basic Principles of Fair Advertising Practices
At the 26th session of the Advertising Coordinating Council under the ICAP the Basic Principles of Fair Practices for Bloggers in Advertising in the CIS countries (hereinafter referred to as the “Basic Principles”) were introduced. Basic Principles is an act for self-regulation. The main purpose of Basic Principles is to assist bloggers from CIS countries in complying with advertising legislation.