On April 11, 2024, in Moscow, the annual Pravo.ru conference "Pharmaceuticals – 2024: Legal Issues" will take place. Lidings lawyers traditionally take an active part in the event’s program.
As a strategic partner of the conference, we have endeavored to make the program as comprehensive and useful as possible. Together with experts from the pharmaceutical industry and legal experts, we will discuss current issues in industry regulation, legislative changes, market access, government procurement, and distribution. We will also touch upon marketing and promotion issues, as well as discuss strategies for protecting intellectual property.
Boris Malakhov, Partner and Head of the Intellectual Property practice at Lidings, will speak in a special breakout session "IP Disputes & Pharmaceuticals: Legal Disputes." He will talk about the protection of data exclusivity regime and exclusive approaches of Russian courts.
Julia Kuzmenko, Senior Associate in the Corporate and M&A practice at Lidings, will speak in the session "Marketing and Promotion: 'The Perfect Future'." Her presentation will focus on the pharmaceutical advertising, antimonopoly risks, and advertising labeling.
Andrey Zelenin, Managing Partner at Lidings and Head of the Life Sciences industry practice of the firm, will also moderate the session on marketing and promotion.
This panel discussion on marketing and promotion will also be moderated by Andrey Zelenin, Managing Partner at Lidings and Head of the firm's Life Sciences industry practice.